Articles | Kaduna Marketing Review

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Research Article DOI: 10.68022/kmr.2024.lgybffjy

EFFECT OF ENTREPRENEURIAL SKILL ACQUISITION ON ENTREPRENEURSHIP INTENTION: EVIDENCE FROM NYSC MEMBERS IN CHANCHAGALOCAL GOVERNMENT OF NIGER STATE

EMMANUEL ADESOLA OLUREMI^*, ABDULLAHI BABANDAKO YUSUF, SHUAIB NDAGI SAYEDI

Many graduates and NYSC members have low entrepreneurial intention despite having acquired knowledge ofentrepreneurship skillsfrom Skills Acquisition and Entrepreneurship Development (SAED) and universities. They attribute their challenges to lacking entrepreneurship skills, including innovation, technical, management, andpersonal skills as well as proper accounting. This study examined the effect...

Dec, 2024 pp. 3-30 13 views 3 downloads

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Research Article DOI: 10.68022/kmr.2024.0zch9a27

EFFECTS OF TELEWORKING STRUCTURES ON PERFORMANCE OF FINTECH FIRMS IN IKORODU LGA, LAGOS NIGERIA.

UGWUEGBU PATRICK C^*, ADEYEYE M. M, IBRAHIM G, OYIBE ANGELA A

Financial technology (FinTech) firms are one of the sectors that telework, therefore, needs certain structure for effective performance. Hence, this study examines the effects of teleworking structures on the performance of Opay FinTech firms, Lagos. Three null hypotheses were developed and tested at 5% level of significance considering technology infrastructure, physical work environment, and ope...

Dec, 2024 pp. 31-47 11 views 5 downloads

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Research Article DOI: 10.68022/kmr.2024.nvd6nm3z

ANALYSIS OF MARKET MARGINS AND MARKETING EFFICIENCY IN THE SOYBEAN SUPPLY CHAIN: EVIDENCE FROM LERE LGA, KADUNA STATE

SABO SUNDAY^*, FAIZA SANI BUHARI

Soybean is primarily produced on smallholder farms in Lere LGA of Kaduna State. However, soybean marketers in Lereface numerous challenges, including high transaction costs, fluctuations in soybean prices, limited storage capacity, access to credit, and inadequate distribution networks. These challenges make profit maximization difficult. This study examines the market margin and efficiency of the...

Dec, 2024 pp. 48-57 16 views 4 downloads

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Research Article DOI: 10.68022/kmr.2024.60igmn2h

THE ROLE OF E-TAXATION ON REVENUE GENERATION IN NIGER STATE, NIGERIA

MUHAMMAD Aisha Omosomi M^*, SHUAIB NDAGI SAYEDI, Ibrahim Badamasi Babangida, ABDULLAHI BABANDAKO YUSUF

Electronic revenue, a computer-based system, enhances revenue collection efficiency and has gained prominence in developing countries. It improves state economic growth by providing adequate infrastructure and reducing government expenses. This study examines the role of e taxation on Internal Generated Revenue (IGR) in Niger State. The researcher adopts a survey research design in examining the r...

Dec, 2024 pp. 58-74 20 views 9 downloads

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Research Article DOI: 10.68022/kmr.2024.pc7x5576

MICROFINANCE AND POVERTY REDUCTION IN NIGERIA: A STUDYOF ABUJA, THE FEDERALCAPITALTERRITORY

Emmanuel Oladele Olaolu^*, Masawo Jallah

This study investigates the impact of micro-credit, micro-savings, training, and financial inclusion on poverty reduction, guided by Financial Inclusion Theory. The objectives were to assess how each of these variables contributes to alleviating poverty among SMEs in Abuja, FCT. Using a quantitative research design, data were collected from a sample of 160 respondents through structured questionna...

Dec, 2024 pp. 75-88 66 views 19 downloads

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Research Article DOI: 10.68022/kmr.2024.cod1au24

MODERATING EFFECT OF ORGANIZATIONAL TRUST ON THE RELATIONSHIP BETWEEN WORK-LIFE BALANCE AND WORK OVERLOAD ON EMPLOYEES ENGAGEMENT IN UNIVERSITY OF ILORIN, KWARA STATE

Attahiru T. M^*, Malachy O. D. Y, Ladan S, Musa I

There has been low employee engagement and trust in public universities in Nigeria, particularly in university ofIlorin; organizations need an engaged workforce as they are found to be the lifeline of any organization. It is in view of these and quests for understanding of the causes underlying employee engagement, this study investigates the relationship between work overload and work life balanc...

Dec, 2024 pp. 89-113 15 views 5 downloads

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Research Article DOI: 10.68022/kmr.2024.m9c9bxk9

EFFECT OF ENTREPRENEURSHIP EDUCATION ON ENTREPRENEURSHIP INTENTION AMONG NYSC MEMBERS IN NIGER STATE

Aliyu Haruna Arab^*, Mohammed Abubakar Mawoli, ABDULLAHI BABANDAKO YUSUF

Despite integrating entrepreneurship education into university curricula and the NYSC's SEAD program tofoster entrepreneurial intention, Nigeria's unemployment rate continues to rise. This study examined the effects ofentrepreneurship education on entrepreneurship intentions among NYSC members in Niger State. 2024 NYSC members ofbatch B stream I make up the research population. One thousand, six h...

Dec, 2024 pp. 114-139 11 views 5 downloads

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Research Article DOI: 10.68022/kmr.2024.4boodqqq

Determinants of Food Consumption Pattern Among Households in Chikun Local Government Area of Kaduna State, Nigeria

Micah Adamu Gumus^*, Sa'adiya Aliyu, Aisha Musa

Food consumption patterns refer to the process by which people search for, purchase, and consume products to meet and satisfy their needs. Unfortunately, there is paucity ofstudies or no single study has examined determinants such as purchasingpower, risingfoodprices, andfood unavailability have been found to change consumption patterns among households residing in Chikun Local Government Area of ...

Dec, 2024 pp. 140-158 14 views 4 downloads

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Research Article DOI: 10.68022/kmr.2024.nyt27rqh

EFFECT OF EMOTIONAL INTELLIGENCE ON INVESTORS BEHAVIOUR IN THE NIGERIA CAPITAL MARKET

Rahilatu Ahmad Muhammad^*, Sulaiman Ali Tamasi

The study investigate the effect of emotional intelligence on investors behavior in the Nigeria capital market. Adopting survey research design, data were collected from 100 investor using self-administered questionnaire. The research employed Partial Least Squares Structural Equation Modeling (PLS-SEM) through Smart PLS to analyze the data and test the hypothesized relationships. Findings reveal ...

Dec, 2024 pp. 159-171 14 views 6 downloads

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Research Article DOI: 10.68022/kmr.2024.rt52agyq

EMOTIONAL INTELLIGENCE AND EMPLOYEE PERFORMANCE IN FEDERAL INLAND REVENUE SERVICE (FIRS),ABUJA

Obasi Susan Chioma^*, Nuhu Mohammed, Itari Turner

A major issue organizations face regarding employee performance challenges is often due to lack ofemotional intelligence (EI) development. The absence ofEI can result in low employee engagement, and work-related stress, both of which negatively impact overall performance. Hence to need to examine the Effect of Emotional Intelligence on Employee Performance in Federal Inland Revenue Service (FIRS),...

Dec, 2024 pp. 172-191 14 views 4 downloads