Research Article

Determinants of Food Consumption Pattern Among Households in Chikun Local Government Area of Kaduna State, Nigeria

Micah Adamu Gumus1*, Sa'adiya Aliyu2, Aisha Musa3
1 Department ofMarketing, Kaduna State University. Kaduna State.
2 Department ofManagement Studies, Kaduna Polytechnic. Kaduna State.
3 Department of Office Technology and Management, Kaduna Polytechnic. Kaduna State.
* Corresponding author: micah.adamu@kasu.edu.ng
Published: Dec, 2024
DOI: 10.68022/kmr.2024.4boodqqq
Pages: 140-158
Views: 14
Downloads: 4

Abstract

Food consumption patterns refer to the process by which people search for, purchase, and consume products to meet and satisfy their needs. Unfortunately, there is paucity ofstudies or no single study has examined determinants such as purchasingpower, risingfoodprices, andfood unavailability have been found to change consumption patterns among households residing in Chikun Local Government Area of Kaduna State. The aim of this study is to evaluate food consumption patterns vis-a-vis the factors that weakly and strongly influence consumption decisions. The study employs a survey research design and uses a cross-sectional approach for data collection. Krejcie and Morgan's (1970) table for determining sample size was used to obtain a sample size of three hundred and eighty-four (384) individual households in Chikun Local Government of Kaduna State. A purposive sampling technique was used to select the sample size based on the nature ofthe population. A total of384 questionnaires were distributed for data collection, and three hundred and sixty-one (361) were retrieved for analysis. Data collected were subsequently analyzed using regression analysis with the aid ofSPSS version 24 as an inferential statistical tool. The results of the study reveal that purchasing power, food prices, and food availability strongly and positively affect the consumption decisions of individual households in Chikun Local Government Area. Therefore, the study recommends that the government at all levels should prioritize policies toward mechanized agricultural production, enhance transportation facilities, and provide improved seeds and fertilizers to increasefood availability.

Keywords

Purchasingpower foodprices food availability food consumption pattern.

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How to Cite

Gumus, M. A., Aliyu, S., & Musa, A. (2024). Determinants of Food Consumption Pattern Among Households in Chikun Local Government Area of Kaduna State, Nigeria. Kaduna Marketing Review, 2(2), 140-158. https://doi.org/10.68022/kmr.2024.4boodqqq

M. A. Gumus, S. Aliyu, and A. Musa, "Determinants of Food Consumption Pattern Among Households in Chikun Local Government Area of Kaduna State, Nigeria," Kaduna Marketing Review, vol. 2, no. 2, pp. 140-158, December 2024. doi: 10.68022/kmr.2024.4boodqqq

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