Research Article

EFFECT OF EMOTIONAL INTELLIGENCE ON INVESTORS BEHAVIOUR IN THE NIGERIA CAPITAL MARKET

Rahilatu Ahmad Muhammad1*, Sulaiman Ali Tamasi2
1 Department of Business Administration, Kaduna State University
2 Department of Business Administration, Airforce Institute of Technology.
* Corresponding author: rahilatuahmadmuhammad@fmskasujournals.org.ng
Published: Dec, 2024
DOI: 10.68022/kmr.2024.nyt27rqh
Pages: 159-171
Views: 14
Downloads: 6

Abstract

The study investigate the effect of emotional intelligence on investors behavior in the Nigeria capital market. Adopting survey research design, data were collected from 100 investor using self-administered questionnaire. The research employed Partial Least Squares Structural Equation Modeling (PLS-SEM) through Smart PLS to analyze the data and test the hypothesized relationships. Findings reveal a significant and positive relationship between social awareness and investor behavior, underscoring the pivotal role of emotional intelligence in shaping investment decisions.. The study concludes that enhanced social awareness enables investors to make informed decisions by effectively navigating emotional and cognitive biases. It recommends leveraging social platforms, such as social media and company websites, to access real-time market information and improve investment outcomes. This research contributes to behavioral finance literature and highlights the importance of emotional intelligence in fostering rational decision-making in the dynamic Nigerian capital market.

Keywords

Emotional Intelligence social Awareness investor behavior

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How to Cite

Muhammad, R. A., & Tamasi, S. A. (2024). EFFECT OF EMOTIONAL INTELLIGENCE ON INVESTORS BEHAVIOUR IN THE NIGERIA CAPITAL MARKET. Kaduna Marketing Review, 2(2), 159-171. https://doi.org/10.68022/kmr.2024.nyt27rqh

R. A. Muhammad, and S. A. Tamasi, "EFFECT OF EMOTIONAL INTELLIGENCE ON INVESTORS BEHAVIOUR IN THE NIGERIA CAPITAL MARKET," Kaduna Marketing Review, vol. 2, no. 2, pp. 159-171, December 2024. doi: 10.68022/kmr.2024.nyt27rqh

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