About the Journal

The Kaduna Marketing Review (KMR) is a double-blind peer-reviewed, open-access journal published twice a year by the Department of Marketing, Faculty of Management Sciences, Kaduna State University.

Our purpose

KMR is a multidisciplinary journal aimed specifically at promoting academic excellence in research and the exchange of information between academia, professional bodies and the business world. Articles are selected to give the reader an analytical, applicable approach to marketing and to the questions that sit alongside it.

"Alongside it" is meant literally. Marketing in this region cannot be studied apart from the enterprises that do it or the households that respond to it, so the journal also carries work on entrepreneurship and small business, on agricultural and supply chain marketing, on consumer and household behaviour, and on the people inside the organisations doing the selling.

Open access

Everything KMR publishes is free to read, download and share from the day it appears. There is no subscription, no paywall and no embargo period. Publication is funded by author charges, set out in full under Fees and Charges in the Author Guidelines.

Submissions

The subject areas we cover, and the manuscripts that fall outside our remit, are on the Aims & Scope page. Submissions are made through this website; the Author Guidelines carry manuscript preparation, how review works, fees, ethics and copyright. Published work is in the Archives.