About Us
The Kaduna Marketing Review (KMR) is a double-blind
peer-reviewed, open-access journal published twice a year by the Department of Marketing,
Faculty of Management Sciences, Kaduna State University.
Our purpose
KMR is a multidisciplinary journal aimed specifically at promoting academic excellence in
research and the exchange of information between academia, professional bodies and the
business world. Articles are selected to give the reader an analytical, applicable approach to
marketing and to the questions that sit alongside it.
"Alongside it" is meant literally. Marketing in this region cannot be studied apart from
the enterprises that do it or the households that respond to it, so the journal also carries
work on entrepreneurship and small business, on agricultural and supply chain marketing, on
consumer and household behaviour, and on the people inside the organisations doing the
selling.
Open access
Everything KMR publishes is free to read, download and share from the day it appears. There
is no subscription, no paywall and no embargo period. Publication is funded by author charges,
set out in full under Fees and Charges in the
Author Guidelines.
Submissions
The subject areas we cover, and the manuscripts that fall outside our remit, are on the
Aims & Scope page. Submissions are made through this
website; the Author Guidelines carry manuscript
preparation, how review works, fees, ethics and copyright. Published work is in the
Archives.
