MA

Maryam Abdu

Department of Business Administration and Entrepreneurship, Faculty of Management Sciences, Kaduna State University

maryam.abdu@kasu.edu.ng
6 Publications
80 Views
31 Downloads

Publications 6

1
Research Article Vol. 6, Issue 2

PORTFOLIO OPTIMISATION AND FINANCIAL PERFORMANCE OF DEPOSIT MONEY BANKS IN NIGERIA: AN EMPIRICAL ANALYSIS OF ASSET ALLOCATION, DIVERSIFICATION, AND RISK MANAGEMENT

Ngbede Adikwu Ocholi*, Maryam Abdu, Yusuf A. Hashim

This study examines the effect of portfolio optimization, specifically asset allocation, portfolio diversification, and risk management, on the financial performance of deposit money banks in Nigeria between 2014 and 2023. Grounded in Modern Portfolio Theory (MPT) and extended through hybrid models like the Black-Litterman framework and AI-driven s...

DOI: 10.68022/kbmr.2025.3ryqfpqs
Dec, 2025 Vol. 6, Issue 2 19 views 4 downloads
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2
Research Article Vol. 6, Issue 2

EFFECT OF SELF-EFFICACY ON ENTREPRENEURIAL SUCCESS OF REGISTERED SMES IN KADUNA STATE

Samirah Aisha Haruna*, Maryam Abdu, Hudu Gambo

This study investigates the effect of self-efficacy on the entrepreneurial success of registered Small and Medium Enterprises (SMEs) in Kaduna State, Nigeria. Specifically, it examines the influence of three core dimensions of self-efficacy mastery experience, vicarious experience, and social persuasion on business success indicators such as innova...

DOI: 10.68022/kbmr.2025.9qykpcad
Dec, 2025 Vol. 6, Issue 2 13 views 6 downloads
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3
Research Article Vol. 6, Issue 1

MODERATING EFFECT OF FIRM SIZE ON THE RELATIONSHIP BETWEEN OWNERSHIP STRUCTURE AND FINANCIAL PERFORMANCE OF LISTED CONSUMER GOOD'S FIRMS IN NIGERIA

Aisha Shehu Giwa*, Zainab Dabo, Maryam Abdu, Muhammad Jamilu SaidU

structure andfinancial performance of listed consumer goods firms in Nigeria, covering the periodfrom 2014 to 2023. The study Employs both the agency and signaling theories as the theoretical framework. The data used were extracted from secondary source using annual reports and accounts of listed consumer goods firms and analyzed using panel multip...

DOI: 10.68022/kbmr.2025.rmjswp82
Jun, 2025 Vol. 6, Issue 1 16 views 9 downloads
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4
Research Article Vol. 6, Issue 1

EFFECT OF FINANCIAL LITERACY ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES IN KADUNA NORTH LOCAL GOVERNMENT AREA.

Zakka Zubairu*, Rahilahtu Ahmad Muhammad, Maryam Abdu

This study examines the impact offinancial literacy dimensions, financial knowledge, behaviour, and attitude on SME performance in Kaduna North, Nigeria, using Partial Least Squares Structural Equation Modelling (PLS-SEM). Data from 387 SMEs were analyZed using ADANCO 2.3 for structural equation modelling and SPSS for descriptive statistics. The re...

DOI: 10.68022/kbmr.2025.a4lzrxup
Jun, 2025 Vol. 6, Issue 1 10 views 5 downloads
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5
Research Article Vol. 6, Issue 1

MODERATING EFFECT OF FIRM SIZE ON THE RELATIONSHIP BETWEEN LONG-TERM DEBT AND FINANCIAL PERFORMANCE OF LISTED HOSPITALITY FIRMS IN NIGERIA

Yusuf Lukman*, Maryam Abdu, Rahilahtu Ahmad Muhammad

This study became imperative due to the low-level financial performance of hospitality firms. This is further buttressed by the fact that hospitality firms' contributions to GDP in Nigeria are low in comparison with 20%, 17% and 12% of hospitality and tourism contributions to GDP in Seychelles, Cape Verde and Mauritius respectively. This study ther...

DOI: 10.68022/kbmr.2025.6zokccax
Jun, 2025 Vol. 6, Issue 1 12 views 1 downloads
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6
Research Article Vol. 6, Issue 1

MODERATING EFFECT OF INNOVATION ON OPERATIONAL MANAGEMENT AND ORGANIZATIONAL PERFORMANCE OF FOOD AND BEVERAGE COMPANIES IN KADUNA METROPOLIS.

Maimuna Ibrahim Barau*, Maryam Abdu, Yusuf A. Hashim

This study explores the moderating role ofinnovation in the relationship between operational management and organizational performance among food and beverage companies in Kaduna Metropolis, Nigeria. Employing a cross-sectional survey design, primary data were collected from 452 respondents across selected firms and analyzed using Partial Least Squ...

DOI: 10.68022/kbmr.2025.5wo0sbor
Jun, 2025 Vol. 6, Issue 1 10 views 6 downloads
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