Sani Salawu Fatau

Department of Business Administration, Faculty of Social & Management Sciences, Federal University, Birnin Kebbi, Kebbi State, Nigeria

2 Publications

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Publications 2

Research Article Vol. 6, Issue 2

MODERATING EFFECT OF SERVICE FAILURE ON THE RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER LOYALTY IN THE NIGERIAN TELECOMMUNICATION INDUSTRY

Sani Salawu Fatau^*, Muhammad Jamilu SaidU

This study aimed to examine the moderating effect of service quality on customer loyalty in the Nigerian telecommunication market, while also exploring the moderating influence of service failure on the relationship between service quality and customer loyalty. The study's population consisted of customers who were utilizing the services provided b...

DOI: 10.68022/kbmr.2025.no5xcnte

Dec, 2025 Vol. 6, Issue 2 15 views 1 downloads

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Research Article Vol. 6, Issue 2

THE ROLE OF SOCIAL CAPITAL IN ENHANCING THE PROFITABILITY OF FEMALE-LED MICRO-ENTERPRISES IN URBAN NIGERIA

Sani Salawu Fatau^*, Abdulsalam Dauda

This study assessed the role of social capital in improving the profitability of microbusinesses run by women in Lagos State, Nigeria. Specifically, the study investigates the impact of bonding, bridging, and linking social capital on business performance, drawing on the resource-based view, empowerment theory, and social capital theory. Structured...

DOI: 10.68022/kbmr.2025.qlx7urxe

Dec, 2025 Vol. 6, Issue 2 14 views 5 downloads

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