1
Research Article
Vol. 12, Issue 1
MODERATING ROLE OF COMPETITIVE INTENSITY ON THE RELATIONSHIP BETWEEN AFFILIATE MARKETING AND SALES GROWTH OF SMALLAND MEDIUM SCALE ENTERPRISES IN KADUNA STATE
This study investigated the effect of affiliate marketing and competitive intensity on the sales growth of small and medium-sized enterprises (SMEs) in Kaduna State, Nigeria. Specifically, the study examined the direct effects of affiliate marketing and competitive intensity on sales growth and further explored the indirect effect of competitive in...
